Privacy Policy

1. Information We Collect

2. How We Use Your Information

We use the information we collect for the following purposes:

• Providing and improving our services
• Responding to your inquiries and requests
• Measuring the effectiveness of our advertising (with your marketing consent — see Section 4, "Google Ads measurement")
• Sending you updates about our services (with your consent)
• Analyzing usage patterns to improve user experience
• Complying with legal obligations
• Protecting against fraud and abuse

3. Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

• Consent: When you voluntarily provide information through contact forms
• Contract Performance: To provide services you've requested
• Legitimate Interest: To improve our services and communicate with users
• Legal Obligation: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

• With your explicit consent
• To service providers who assist in our operations (under strict confidentiality agreements)
• With Google for advertising measurement, as described below
• When required by law or to protect our rights
• In connection with a business transfer or merger

Google Ads measurement

When you submit a quote request, contact message, or consultation booking on this website, and you have accepted marketing cookies in our cookie banner, we share a conversion event with Google (Google Ads) to measure whether our advertising led to your inquiry. This lets us see which ads bring real project requests, so we can spend our advertising responsibly.

What this involves:

• What is shared: the fact that a form submission or thank-you page visit occurred, along with standard technical data Google collects (such as your IP address, device and browser information, and advertising cookies already on your device, including any identifier from clicking one of our ads). We do not send Google the text of your message, your name, email address, or phone number.
• Who receives it: Google LLC, as the advertising platform we use. You can read how Google handles this data in Google's Privacy Policy.
• Why: to measure the effectiveness of our advertising campaigns (conversion measurement). We do not use your inquiry to build advertising profiles of you.
• When: only if you have accepted marketing cookies. If you declined or have not chosen, no conversion information about your submission is shared with Google — your inquiry still reaches us normally.

You can change or withdraw your choice at any time via the "Cookie Settings" link in our website footer. See our Cookie Policy for details on the cookies involved.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your personal data
• Portability: Request transfer of your data
• Objection: Object to processing of your personal data
• Restriction: Request restriction of processing
• Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at webmaster@empowerplaystudios.com

6. Data Security

We implement appropriate security measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication requirements
• Employee training on data protection

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. Specifically:

• Contact form submissions: 3 years from submission
• User accounts: Until account deletion is requested
• Website analytics: 26 months maximum
• Legal compliance data: As required by applicable law

8. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. For detailed information about our cookie usage, please see our Cookie Policy.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

10. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Information

If you have any questions about this Privacy Policy, please contact us: